Ranbir’s “brand” refusal

 

Ranbir Kapoor has been offered 5 crore to be the brand ambassador for an electronics giant.Ranbir now turned down a rather profitable. But unfortunately, no amount of money will attract Ranbir to take up this particular offer.”Ranbir has suddenly become aware that he seems to have done something right in terms of projecting his image through the products he endorses. “says a senior trade source.”He recognizes that Brand Ranbir stands for certain things. So he turned it down.”Ranbir refusal may simply be done to attract attention. But his aides denied this.”Ranbir’s refusal had nothing to do with holding out for more .If he felt the brand’s positioning was in line with his own image, then money would not have been an issue,” says a friend.”He is hardworking and values his success, and this deal could have set him back.”